Simplify your pricing process with Advanced Pricing*

Your pricing rules may be complex, but implementing and managing them shouldn’t be.

To learn more about how we can help your business, call 800-450-8469 or contact sales.

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Overview Pricing features Optimal pricing

Execute pricing strategies with ease

Simplify the complexity of pricing with customizable and automated price rules.

Maintain your margins

Thousands of automatic price rules mean you do not have to juggle complex price rules or remember exceptions. Automated pricing rules help ensure you’re making what you want to make on each transaction.

Reduce pricing errors

Set quantity discounts, manufacturer markdowns, scheduled and seasonal promotions, and rules for high-value customers. Help reduce manual mistakes when you implement automated pricing.

Your rules your way

Enforce price rules the way you want—set up granular pricing rules by categories, apply multiple rules at once, and override rules at the time of transaction. Create criteria to ensure deals aren’t made outside the parameters you set.

Track sales tax

Automatically track and apply complex city-specific sales tax on invoices, sales orders, and receipts.

Run your retail business from anywhere with Enterprise with cloud access.* Call 800-450-8469

See how Advanced Pricing helps business

Use pricing to your advantage. Quickly change prices to keep your bottom line upwardly mobile.

Pricing features that put profits in focus

Volume discount

Enterprise gives you the option to reward your customers with reduced prices for bulk buying. You can automatically apply volume discounts by setting pricing rules for a fixed percent off of a set quantity. You you can cancel a price discount anytime.

Manufacturer markdowns

Whether you’re featuring a selected manufacturer, or closing out, the ability to set conditions and date ranges for manufacturer-specific markdowns is a powerful tool.

Scheduled promotions

A successful campaign happens in the planning. Set start and end dates in the future to save time and hassle.

Price changes by class

Get more precise rules by category. You can also set pricing rules based on location, customer, vendor, and other classes specific to your industry.

Manage sales tax

Sales tax changes from state to state and even city by city. Advanced Pricing tracks and applies sales tax automatically on invoices, sales orders, and receipts.

Comparison chart

Advanced Pricing gives you the control, flexibility, and options you need to set prices and maximize profits.

Pricing controls

Available in Enterprise Silver and Gold

Advanced Pricing

Available in Enterprise Platinum and Diamond

Create price levels by customer and item

Override price level at time of sale

Create quantity discounts

View last sold price at the time of sale

Include original price column (to show customers their discount)

Edit/adjust prices in multi user mode

Create sophisticated price rules by sales rep, class, customer or job type, item category, vendor

Create rules with start and end date

Apply multiple rules at once

Create exclusive rules

Pricing controls

Available in Enterprise Silver and Gold

Advanced Pricing

Available in Enterprise Platinum and Diamond

4 Pricing Myths and the Strategies to Bust Them

By Willow Olderd

When you’re a manufacturer or a wholesaler, figuring out a sound pricing strategy can be tricky. Maybe you’ve heard that offering bargain-basement deals or simply calculating materials + overhead + time guarantees your sales will soar. In fact, competitive pricing takes more than just a mathematical formula or a deep discount. We asked three established wholesalers/manufacturers to bust four common myths about pricing—and to offer up a few reality checks of their own. Spoiler alert: Their insights may surprise you!

Meet our pricing myth busters:

David M. Krysak owns H4Legs Brand Pet Products, a Minneapolis-based company that designs, patents, manufactures, and sells pet products including the best-selling medical wound dressing called H-Leggings. Kim Hawkins is president of Events Wholesale, a discount event- and wedding-supply company in Watkinsville, GA. Samuel Tang is the owner of Joy Creations, a custom jewelry boutique in Ottawa, Canada.

Pricing myth #1: You have to manufacture your products overseas if you want your company to succeed.

Reality check: “Made in the U.S.A.” is a powerful strategy for driving competitive pricing—and strengthening brand identity.

David M. Krysak is proud to say that H4Legs’ pet-related products are made entirely in the U.S.A. Yet Krysak, who is also a management consultant and owner of Krysak Industries, is realistic about the downside of this decision.

“The elephant in the room for U.S. manufacturers is imports. We could make a lot more money if we manufactured and imported everything from somewhere else.”

How does H4Leggings compete? By recognizing that customers in the pet industry are willing to pay more for U.S.-made products. Showcasing the words, “Made in the U.S.A.” helps H4Legs hold its own in a crowded and competitive marketplace. “Our customers recognize the value of a unique product, which allows us to stand out in a saturated sector,” says Krysak.

Manufacturing stateside is a boon for brand loyalty, too. Customers feel good about paying a little more for a leash or a dog bed because they’re supporting the family-owned businesses across the country that make products for H4Legs.

Pricing myth #2: You’ll make more sales by offering the lowest prices.

Reality check: Price your products too low and customers may question your commitment to quality.

When Kim Hawkins first started selling budget-friendly wedding centerpieces, tablecloths, and event props on eBay back in 2006, she made a surprising discovery. “I realized that offering the very lowest price isn’t always the best idea,” she says. Some customers associate bargain pricing with low-quality products. Now, Hawkins aims to “balance competitive pricing with consistently high-quality offerings.”

After five years in business, jewelry designer and gemologist Samuel Tang knows that low prices don’t guarantee a sale. “But,” says Tang, “I’ve learned that your time is worth a certain amount of money, and you should always stick to your standards. Clients who appreciate your workmanship will always come back.”

Pricing myth #3: mathematical formulas are the only way to price your products right.

Reality check: Market research is the secret to a sound pricing strategy.When she launched Events Wholesale, Kim Hawkins assumed that keystone pricing (which means doubling the cost of wholesale) would be the formula for success. Instead, she found that market research was the secret to competitive pricing. “In the wholesale/discount world, sometimes it’s worth offering prices that are lower than keystone,” Hawkins says. “We’ll Google to see what our competitors are charging for specific products. If we need to charge 1.5 times wholesale or even less, we will. We’ll try to negotiate lower prices with our suppliers, too.”

Samuel Tang agrees that checking out the competition is important. “Go see what others are offering,” he says. “If your product is unique, don’t hesitate to increase the price.”

Pricing myth #4: Changing your price is difficult and often not worth the effort

Reality check: Use automated tools to easily experiment with—and master—the art and science of pricing.

Tang’s been experimenting with different price strategies for Joy Creations since day one. “I check the market daily to make sure our prices reflect the fluctuating value of precious metals and gemstones,” he explains. “I also adjust prices during certain seasons or months of the year when a particular color or style is more popular.”

Another worthwhile experiment? Surprising customers with sales and discounts. “Since most of my clients compare prices,” says Tang, “I can usually find a way to adjust prices based on our conversations.” Automated tools like QuickBooks’ Advanced Pricing makes it easy to change and track prices based on specified conditions.

Tang, Hawkins, and Krysak all make it clear that developing a sound strategy for competitive pricing takes time and effort (and patience). Also clear? Nothing’s more important for business owners than making sure the price is right.

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Frequently asked questions

Is QuickBooks Desktop Enterprise right for my business?

If you’re looking to use flexible, comprehensive tools on the go, anytime, anywhere, then QuickBooks Online may be a great choice for you.

But if your needs are greater, QuickBooks Enterprise is specifically designed to grow with product-based businesses with inventory needs, no matter the size. With Enterprise, you can scale the software as your business evolves, allowing you to add on functionality as you need it.

If you’re looking to manage pricing more efficiently, have employees in specialized roles and functions, have inventory as a core part of your business, or have multiple locations that need to be tracked and managed, QuickBooks Enterprise would also work great for you.

QuickBooks Enterprise also makes an ideal option if you’re seeking an alternative to the accounting and business management solutions that can cost tens of thousands of dollars.

Can I get QuickBooks Enterprise in the cloud?

Yes, we offer QuickBooks Enterprise with cloud access.* With cloud access, your software and data are stored and protected on remote servers, not on your office computers.

That means you have the extra flexibility of accessing QuickBooks Desktop Enterprise anytime, anywhere, and on any device, including Mac.* Anyone in your organization, plus any authorized partners like your accountant, can work with the same data at the same time, no matter where they're located.

Our cloud access packages offer 5GB, 10GB, or 50GB of storage space, so you can find the right fit for your business storage needs.

Learn more about QuickBooks Enterprise with cloud access.

Now available: QuickBooks Desktop Enterprise 24.0

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  Live support included: See hours of support and how to contact support.
  
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  QuickBooks Time Elite time tracking: time tracking is included in the base subscription for Enterprise Diamond. Per-employee monthly fees apply. Each employee is $5 per month. Requires an internet connection.
  
  Sync with QuickBooks Desktop Enterprise: Manual sync required.
  
  GPS tracking: GPS tracking enabled when employees are clocked in via the QuickBooks Time Elite mobile app. GPS points can be pulled at clock in and clock out, opening the app, switching job codes, and while on the clock. GPS points are not stored when employees are on a break, clocked out, or signed out of the app.
  
  Mobile time tracking: Requires downloading the QuickBooks Time Elite application, acceptance of the QuickBooks Time Elite Terms of Service and Privacy Statement, and an Internet connection. The QuickBooks Time Elite mobile app works with iPhone, iPad, and Android phones and tablets. Devices sold separately; data plan required. Not all features are available on the mobile apps and mobile browser. QuickBooks Time Elite mobile access is included with Enterprise Diamond at no additional cost. Data access is subject to cellular/Internet provider network availability and occasional downtime due to system and server maintenance and events beyond your control. Product registration required.
  
  SALESFORCE CRM CONNECTOR
  
  Salesforce CRM connector works with Salesforce Professional, Enterprise and Unlimited versions only; Salesforce is sold separately. The Salesforce CRM connector is a service provided by DBSync and is available as an add-on subscription to QuickBooks Enterprise Diamond.
  
  Salesforce CRM connector subscription: You are required to have an active, paid QuickBooks Enterprise Diamond subscription to be eligible for the Salesforce CRM connector. The Salesforce CRM connector subscription supports one company file per subscription; limited to one subscription purchased from Intuit. Your account on file will automatically be charged the then current list price on a monthly basis, starting at sign up, until you cancel. To cancel your Salesforce CRM connector subscription at any time, call 1-800-4-INTUIT or contact your account manager. Your cancellation will become effective at the end of the monthly billing period and your subscription will terminate at that time. You will not receive a prorated refund; your access and subscription benefits will continue for the remainder of the billing period. Cancellation or termination of QuickBooks Enterprise Diamond will result in termination of the Salesforce CRM connector subscription. You will be billed monthly by Intuit for your initial Salesforce CRM connector subscription and will be billed separately by DBSync for each setup and/or subsequent subscription(s).
  
  Salesforce CRM connector set-up: Salesforce CRM connector setup is required and is provided by DBSync. Various setup packages are available. Pricing varies depending on the setup package chosen. For setup pricing, to purchase additional subscriptions, or for general DBSync billing questions, call 1-877-739-2818 or email support-intuit@mydbsync.com .
  
  DATA MIGRATION
  
  The following applies to importing data from Excel, Quicken, Microsoft Office Accounting, and prior QuickBooks versions:
  For QuickBooks Desktop Enterprise (and QuickBooks Pro/Premier): Transfer data from Quicken 2016-2022, QuickBooks Mac/Mac Plus 2021-2024 (?) (US only) and Microsoft Excel 2016 - 2021, Microsoft 365 (64-bit).
  
  For QuickBooks Desktop Enterprise (and QuickBooks Pro/Premier): Transfer data directly from Quicken 2016-2018, QuickBooks 4.0-18.0 and Microsoft Excel 2010 SP2 and above.
  
  For QuickBooks Online: Microsoft Word and Excel integration requires Word and Excel 2010 SP2 and above or Office 365. Data can be imported from all versions of QuickBooks Desktop. Import from QuickBooks Desktop must be completed within the first 60 days of setting up your new QuickBooks Online account and 1060 days for the QuickBooks Online Accountant’s ‘Your books’ file. QuickBooks Online and QuickBooks Desktop are TLS1.2 compliant.
  
  Microsoft products sold separately. Word and Excel integration requires Office 2010 SP2 and above, or Office 365. Synchronization with Outlook is also possible with Contact Sync for Outlook 2010 (32-bit) downloadable for free here.
  
  Sage 50 (formerly Peachtree) data conversion: The data conversion tool works for Peachtree versions 2013 and above.
  
  TESTIMONIALS AND CLAIMS
  
  More than 200,000 companies rely on Enterprise: Based on 204,991 active QuickBooks Desktop Enterprise subscriptions as of July 31, 2023.
  
  QuickBooks Enterprise is considered the accounting leader in the mid-market category, and the easiest to use: Per G2Crowd Spring 2023 Grid® Report for Accounting .
  
  TECHNICAL SPECIFICATIONS
  
  Minimum technical requirements and system requirements

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Comparison chart

Pricing controls

Advanced Pricing

4 Pricing Myths and the Strategies to Bust Them

Meet our pricing myth busters:

Pricing myth #1: You have to manufacture your products overseas if you want your company to succeed.

Pricing myth #2: You’ll make more sales by offering the lowest prices.

Pricing myth #3: mathematical formulas are the only way to price your products right.

Pricing myth #4: Changing your price is difficult and often not worth the effort

Frequently asked questions

Now available: QuickBooks Desktop Enterprise 24.0

Your pricing rules may be complex, but implementing and managing them shouldn’t be.

To learn more about how we can help your business, call 800-450-8469 or contact sales.